Refund policy

Last updated: 8 September 2026

This policy applies to all orders placed on liraelondon.com, operated by MF COMPANY GLOBAL LTD ("Lirae London", "we", "us", "our"). It explains how to cancel an order, return an item and receive a refund, and sets out your legal rights as a consumer.

We know that buying clothing and footwear online means judging fit from a screen. If something doesn't work on you, returning it is straightforward — that's part of how we expect people to shop with us.

The short version

  • 30 days to request a return from the day your order is delivered.
  • Items must be unworn, unwashed and in original condition, with all tags attached and footwear in its original box.
  • Every return needs an approved return authorisation before you send anything back.
  • Refunds are issued to the original payment method within 14 days of us receiving the item or proof of return.
  • If an item arrives faulty, damaged or incorrect, we cover the return cost and replace or refund it in full.

1. Your statutory right to cancel (14-day cooling-off period)

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, if you are a consumer based in the United Kingdom or the European Union you have the right to cancel your order without giving any reason.

  • The cancellation period expires 14 days from the day on which you (or a third party indicated by you) take physical possession of the goods. Where an order is delivered in multiple parcels, the period runs from delivery of the last item.
  • To exercise this right, you must inform us of your decision by a clear statement before the period expires — by email to support@liraelondon.com, or by completing the model cancellation form at the end of this policy. Use of the form is optional.
  • After notifying us, you have a further 14 days to send the goods back to the return address we provide.
  • We will reimburse all payments received from you, including the cost of standard delivery. If you selected an express or upgraded delivery service, we reimburse the value of our least expensive standard delivery option only.
  • We will issue the reimbursement without undue delay and no later than 14 days after the day we receive the goods back, or after the day you supply evidence that you have returned them, whichever is earlier.
  • You are responsible for the direct cost of returning the goods when cancelling under this right.
  • You are liable for any diminished value of the goods resulting from handling beyond what is necessary to establish their nature, characteristics and functioning. In practice, this means you may try an item on as you would in a shop, but not wear it out, wash it or alter it.

This statutory right applies to every item we sell, including items bought in a sale or with a discount code. Nothing in the rest of this policy limits it.

2. Our 30-day return window

Beyond your statutory rights, we offer an extended goodwill window: you may request a return for any reason within 30 days of delivery, including because an item doesn't fit or doesn't suit you. Requests submitted after 30 days cannot be accepted under this goodwill window, though your statutory rights in respect of faulty or misdescribed goods continue to apply — see section 10.

3. Condition requirements

To be eligible for a return, an item must be:

  • Unworn and unwashed, beyond trying it on;
  • With all original tags attached, including any returns tag, and not detached and reattached;
  • Free from makeup, fake tan, deodorant marks, perfume, smoke, pet hair and any staining or odour;
  • Not altered, taken in, taken up or otherwise adjusted;
  • Complete, including any belt, spare button, dust bag or detachable element supplied with it;
  • Accompanied by proof of purchase (order number or order confirmation email).

Footwear must additionally be returned in its original box, undamaged and unmarked. The box forms part of the product. Please do not tape or write on the box itself — place it inside an outer mailer. Soles must be free of scuffs, gravel and wear.

Trying things on: please try garments on over your own clothing where you can, in a clean, dry space and away from cosmetics and fragrance, and try footwear on a carpeted surface. Marks from foundation, tan or deodorant, and scuffed soles, are the most common reasons a return has to be refused.

Returns that arrive worn, washed, altered, marked or without tags may be refused or refunded at a reduced value reflecting the loss in condition. Where a return is refused, we will contact you with photographs and can send the item back to you at your cost.

4. Items that cannot be returned

The following are excluded from our 30-day goodwill window:

  • Made-to-order, personalised or custom-altered items produced to your specification;
  • Gift cards and e-vouchers;
  • Items returned without an approved return authorisation, or returned outside the applicable window.

Sale and discounted items are not excluded. Anything bought in a promotion, in a sale, or with a discount code can be returned on the same terms as a full-price item.

Under the Consumer Contracts Regulations 2013, the statutory 14-day right to cancel does not apply to goods made to your specification or clearly personalised. Apart from that narrow exception, your statutory right to cancel applies to everything we sell. These exclusions never apply where an item is faulty, damaged on arrival or not as described.

5. Fit and sizing

Every product page carries a size guide with measurements, so you can compare a piece against something you already own and wear. Material composition is listed under the product description. If you are between sizes or unsure how a piece is cut or how a shoe runs, email us before ordering — we will tell you honestly and suggest a size.

Returns because something doesn't fit are entirely normal and are handled under our 30-day window in the same way as any other return.

6. How to start a return

  1. Email support@liraelondon.com with your order number, the item(s) you wish to return, and the reason for the return. For damaged or faulty items, attach clear photographs of the item and the packaging.
  2. Our team reviews your request and responds within one business day with a return authorisation and the correct return address.
  3. Pack the item securely with its tags attached — footwear in its original box, inside an outer mailer — and send it to the address provided, using a tracked service. The original mailer can be reused if it is intact.
  4. Send us the tracking number so we can monitor the parcel and release your refund as soon as it is confirmed.

Important: do not send any item back before receiving a return authorisation and a confirmed return address. Our returns are processed through dedicated facilities, and the address on your parcel is not a valid return address. Unauthorised returns cannot be tracked, matched to your order or refunded.

7. Return shipping costs

  • Change of mind, wrong size or unwanted gift: the return shipping cost is your responsibility. We recommend a tracked service, as we cannot process a refund for a parcel that does not reach us.
  • Faulty, damaged or incorrect items: we cover the full cost of return and provide a prepaid label or reimburse your postage on receipt of the proof of payment.

8. Refunds

  • Once your return is received and inspected, we notify you by email of the outcome, normally within 3 business days of the parcel arriving.
  • Approved refunds are issued to the original payment method. We are unable to refund to a different card or account.
  • We issue refunds within 14 days. Depending on your bank or card issuer, it can take a further 5–10 business days for the funds to appear on your statement.
  • Original standard delivery charges are refunded in full where you cancel your entire order under the statutory cooling-off period in section 1. For partial returns, and for returns made under our extended 30-day goodwill window, delivery charges are non-refundable.
  • Free delivery threshold: where your order qualified for free delivery and a partial return under our goodwill window brings the value of the items you keep below the qualifying threshold, the standard delivery cost we originally absorbed may be deducted from your refund. This deduction is never applied where you are cancelling your whole order under your statutory right in section 1.
  • If more than 15 business days have passed since we confirmed your refund and you have not received it, please contact your bank first, then email us at support@liraelondon.com.

9. Exchanges

If you need a different size or colour, email us with your order number and the size you want. We will tell you whether it is in stock and can hold it for you while your return is in transit.

Where stock is limited, the fastest and safest option is to place a new order straight away and return the original for a refund — this guarantees you the size before it sells out. Exchanges are dispatched once your original item has been received and inspected.

10. Faulty, damaged or incorrect items

If something is wrong with your order, we will put it right. Contact us within 30 days of delivery with photographs of the item and its packaging.

Under the Consumer Rights Act 2015, goods must be of satisfactory quality, fit for purpose and as described. Where an item does not meet these standards:

  • Within 30 days of delivery you have the short-term right to reject the item and receive a full refund;
  • After 30 days you are entitled to a repair or replacement. If a repair or replacement is unsuccessful, cannot be provided, or would cause you significant inconvenience, you may then reject the item for a refund;
  • Within the first 6 months of delivery, a fault is presumed to have been present at delivery unless we can show otherwise. After 6 months, that presumption no longer applies, but your rights continue for up to 6 years from delivery in England and Wales (5 years in Scotland);
  • We cover all shipping costs associated with faulty items in both directions.

Please note that minor variation in shade between batches, the natural texture and slub of woven fabrics such as linen, natural variation in the grain of leather and suede, and creasing from transit are characteristics of the material rather than defects. Damage caused by wear, by washing or cleaning contrary to the care instructions, or by alteration is not covered.

11. Lost, delayed or undelivered parcels

If your tracking has not updated for 10 consecutive business days, or your parcel has not arrived within the estimated delivery window, contact us and we will open an investigation with the carrier. Where a parcel is confirmed lost in transit, we will resend your order or issue a full refund at your choice.

12. Incorrect addresses and unclaimed parcels

It is your responsibility to provide a complete and accurate delivery address at checkout. If a parcel is returned to us because the address was incorrect or incomplete, because delivery attempts were refused, or because the parcel was not collected from a pickup point within the carrier's holding period, we will refund the value of the goods less any return charges applied by the carrier.

Where you refused or did not collect the parcel because you had already cancelled your order under your statutory right in section 1, you will be refunded in full including the standard delivery cost you originally paid.

Reshipment can be arranged and will require payment of a new delivery fee.

13. Cancelling before dispatch

Orders are processed quickly. To cancel or amend an order before it ships, email us within 12 hours of placing it and we will do our best to intercept it. Once an order has entered fulfilment we cannot recall it, but you may still cancel it under section 1 or return it under the terms of this policy.

14. Promotional sets, bundles and multi-buy offers

Where items were purchased as part of a set, bundle or multi-buy promotion (for example, Buy One Get One or a tiered discount), the promotion applies to the order as a whole. If you return only part of a promotional order, the discount is recalculated against the items you keep, and your refund is adjusted accordingly. To receive the full amount paid, the complete promotional set must be returned.

15. Gifts

If an item was marked as a gift at the time of purchase and shipped directly to you, we can issue store credit to the value of the returned item. If the order was not marked as a gift, the refund is issued to the original purchaser and payment method. Statutory cancellation rights under section 1 belong to the person who placed the order.

16. Repeat and excessive returns

We are glad for you to order more than one size and send back what doesn't work — that is how buying clothing and footwear online should function. However, where an account shows a pattern of returns inconsistent with normal shopping, including repeatedly returning worn items, we reserve the right to refuse future orders or to require prepayment of delivery. We will always contact you before taking any such step, and we will never restrict your statutory rights in respect of orders already placed.

17. Chargebacks

If you believe there is a problem with your order, please contact us before opening a dispute with your bank or card issuer. We resolve the vast majority of cases within a few days, and a chargeback filed while an order is in transit or under review will delay any resolution. This does not affect your right to raise a dispute with your payment provider at any time.

18. Your statutory rights

This policy sits alongside and does not affect your legal rights under the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. This contract is governed by the laws of England and Wales. If you are a consumer resident in another country, you retain the benefit of any mandatory consumer protection provisions of the law of your country of residence.

19. Contact us

Our customer care team is available Monday to Friday, 9:00–18:00 GMT, and responds to all enquiries within one business day.

MF COMPANY GLOBAL LTD
Trading as Lirae London
71–75 Shelton Street, Covent Garden
London, WC2H 9JQ, United Kingdom
Registered in England and Wales, Company No. 16409523
Email: support@liraelondon.com
Telephone: +44 7418 315190

The registered address above is not a return address. Return addresses are issued individually with each approved return authorisation.


Model Cancellation Form

Complete and return this form only if you wish to withdraw from the contract. You may also simply email us a clear statement of your decision.

To: MF COMPANY GLOBAL LTD, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom — support@liraelondon.com

I/We hereby give notice that I/We cancel my/our contract of sale of the following goods:

Ordered on / received on: ______________________
Order number: ______________________
Name of consumer(s): ______________________
Address of consumer(s): ______________________
Signature of consumer(s) (only if this form is notified on paper): ______________________
Date: ______________________