Terms of service

Last updated: 8 September 2026

These Terms of Service ("Terms") govern your access to and use of liraelondon.com (the "Site") and any purchase you make from it. The Site is owned and operated by MF COMPANY GLOBAL LTD, trading as Lirae London ("Lirae London", "we", "us", "our").

By visiting the Site, browsing our collections or placing an order, you agree to be bound by these Terms, together with our Returns & Refunds Policy, Shipping Policy and Privacy Policy, each of which is incorporated here by reference. If you do not agree to these Terms, please do not use the Site.

1. Who we are

MF COMPANY GLOBAL LTD
Trading as Lirae London
71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Registered in England and Wales, Company No. 16409523
Incorporated on 25 April 2025
Email: support@liraelondon.com
Telephone: +44 7418 315190

Lirae London sells women's footwear and apparel directly to customers through this Site.

2. Eligibility

By using the Site you confirm that you are at least 18 years of age, or that you are of legal age in your country of residence and have given consent for any minor dependant to use the Site under your supervision. You may not use our products for any illegal or unauthorised purpose, nor may you, in using the Site, violate any law applicable in your jurisdiction, including copyright law.

3. Products and product descriptions

We take care to describe every piece accurately, including materials, construction, sizing and finish. However:

• Product photography is styled and lit for presentation. Colours may appear differently depending on your screen, and the way a garment or shoe appears in a photograph may not reflect how it looks in person. Always check the measurements and size guide listed on the product page.
• Sizing can vary between styles. Where a style runs large or small, this is noted on the product page. If you are unsure, contact us before ordering and we will advise.
• Natural materials such as leather and suede vary in grain, tone and texture between pieces. This is a characteristic of the material, not a defect.
• Footwear and garments are subject to normal wear. Care guidance for each style is published on its product page.
• We reserve the right to modify, discontinue or limit the availability of any product at any time without notice, and to limit the quantity of any product we make available to any person, household or geographic region.

4. Pricing, currency and taxes

• All prices are displayed in the currency selected at the top of the Site and may be converted from our base currency at prevailing exchange rates. The currency charged at checkout is the currency shown on the payment page.
• Prices are subject to change without notice. A change in price does not affect orders we have already accepted.
• Our products are dispatched from fulfilment partners in China, the United States and the European Union. Where an order is shipped from outside your customs territory, import duties, customs charges and local sales taxes may apply. Where these are not collected at checkout, they are the responsibility of the recipient and are payable directly to the carrier or customs authority. We have no control over these charges and cannot predict their amount. Full details are set out in our Shipping Policy.
• Your bank or card issuer may apply an international transaction fee or its own conversion rate. These charges are outside our control.

5. Orders and contract formation

Your order is an offer to purchase, not a binding contract. The order confirmation email we send after checkout acknowledges that we have received your order; it does not constitute acceptance.

A binding contract is formed only when we send you a dispatch confirmation confirming that your order has left our fulfilment partner's facility, and covers only the items listed in that confirmation.

We reserve the right to refuse or cancel any order, in whole or in part, at any time before dispatch, including where:

• The product is out of stock or has been discontinued;
• A pricing, description or promotional error has occurred, including errors caused by a technical fault;
• Your payment cannot be authorised, or the transaction is flagged by our payment provider's fraud screening;
• The billing and delivery details cannot be verified, or the delivery address is incomplete, invalid or in a region we do not serve;
• We reasonably suspect the order was placed for resale, or that a discount, promotion or returns policy is being abused.

Where an order is cancelled by us, we will notify you and refund any amount charged in full. We are not liable for any further loss arising from a cancellation made under this section.

6. Pricing and typographical errors

Despite our best efforts, a product on the Site may occasionally be listed at an incorrect price or with incorrect information. If a product's correct price is higher than the price shown, we will, at our discretion, either contact you for instructions before dispatch or cancel the order and notify you. We are not obliged to supply a product at an incorrect price where the error is obvious and could reasonably have been recognised by you as a mispricing.

7. Payment

• We accept the payment methods displayed at checkout. Payment is taken at the time your order is placed.
• By submitting payment details you confirm that the payment method used is yours, or that you have express authorisation from the account holder to use it.
• Payments are processed by third-party payment providers. We do not store full card details. Your use of a payment method is also subject to that provider's own terms.
• We reserve the right to withhold dispatch until payment has cleared in full.

8. Shipping and delivery

Delivery estimates displayed at checkout and on product pages are estimates, not guarantees. Transit times may be affected by carrier delays, customs clearance, weather, industrial action and peak periods. Risk of loss and title to the goods pass to you on delivery to the address you supplied. Full details, including where each order is dispatched from, are set out in our Shipping Policy.

It is your responsibility to supply a complete and accurate delivery address. We are not responsible for orders delivered to an address entered incorrectly at checkout.

9. Returns, refunds and cancellation

Your rights to cancel, return items and obtain a refund — including your statutory 14-day right to cancel under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 — are set out in full in our Returns & Refunds Policy, which forms part of these Terms.

10. Promotions, discount codes and gift cards

• Discount codes and promotional offers are valid for the period stated, cannot be combined unless expressly permitted, and hold no cash value.
• Codes are for personal use and may not be sold, transferred or published on coupon aggregation sites. We reserve the right to void any order where a code has been obtained or used improperly.
• Where items were purchased as part of a bundle, set or multi-buy promotion, returning part of the order will cause the discount to be recalculated against the items you keep.
• Gift cards are non-refundable, cannot be exchanged for cash and expire as stated at the time of purchase.
• We reserve the right to withdraw or amend any promotion at any time before an order is placed.

11. Accounts

If you create an account, you are responsible for maintaining the confidentiality of your login details and for all activity that occurs under your account. Notify us immediately of any unauthorised use. We may suspend or terminate an account that we reasonably believe has been used in breach of these Terms.

12. Intellectual property

All content on the Site — including the Lirae London name and logo, website design, layout, copy, graphics and code — is owned by or licensed to MF COMPANY GLOBAL LTD and is protected by copyright, trade mark and other intellectual property laws. Product and campaign imagery is used under licence as described in our Legal Notice.

You may view and print content for your own personal, non-commercial use. You may not reproduce, distribute, publish, adapt, scrape, or use our content for advertising, resale or the training of automated systems without our prior written permission.

13. Reviews, comments and submissions

If you submit a review, photograph, comment or other material to us, you grant us a non-exclusive, worldwide, royalty-free licence to use, reproduce, adapt and publish that material across our Site, marketing channels and social media, with attribution to your first name or handle. You may withdraw this permission at any time by contacting us, and we will remove the material from channels under our control.

You confirm that any material you submit is your own, does not infringe any third party's rights and contains nothing unlawful, defamatory, obscene or misleading. We may edit, refuse to publish or remove any submission at our discretion, and are under no obligation to maintain or respond to submissions.

14. Prohibited uses

In addition to the restrictions set out elsewhere in these Terms, you are prohibited from using the Site or its content:

• For any unlawful purpose, or to solicit others to perform unlawful acts;
• To infringe our intellectual property rights or those of any third party;
• To harass, abuse, insult, defame or discriminate against any person or group;
• To submit false or misleading information, or to impersonate another person;
• To upload or transmit viruses, malicious code or anything that may damage, disable or impair the operation of the Site;
• To scrape, crawl, index or harvest data from the Site by automated means without written permission;
• To interfere with or circumvent the security features of the Site.

We reserve the right to terminate your use of the Site for breach of this section.

15. Third-party links and services

The Site may contain links to, or tools provided by, third parties. We do not control and are not responsible for the content, accuracy, policies or practices of any third-party site or service. Your dealings with third parties are solely between you and them, and any complaint should be directed to that third party.

16. Availability of the Site

We aim to keep the Site available at all times but do not guarantee uninterrupted access. We may suspend, withdraw or restrict all or part of the Site for maintenance, updates or business reasons without notice and without liability.

17. Disclaimer of warranties

Except as expressly stated in these Terms and save for any warranties that cannot be excluded by law, the Site and all products supplied through it are provided on an "as is" and "as available" basis, without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose and non-infringement.

If you are a consumer, this section does not affect your statutory rights under the Consumer Rights Act 2015, which require that goods be of satisfactory quality, fit for purpose and as described.

18. Limitation of liability

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited.

Subject to the above, and to the fullest extent permitted by law:

• We are not liable for any indirect, incidental, special or consequential loss, including loss of profit, loss of opportunity or loss of data;
• Our total aggregate liability arising out of or in connection with any order will not exceed the total amount you paid for that order;
• We are not liable for any failure or delay in performance caused by an event outside our reasonable control, including carrier failure, customs action, natural disaster, industrial action, war, epidemic, or failure of public or private telecommunications networks.

If you are a consumer, this section does not exclude or limit any liability that cannot be excluded or limited under the Consumer Rights Act 2015 or any other applicable consumer protection law.

19. Indemnity

You agree to indemnify and hold harmless MF COMPANY GLOBAL LTD, its directors, officers, contractors and service providers from any claim or demand, including reasonable legal fees, made by a third party arising out of your breach of these Terms or your violation of any law or the rights of a third party. This section does not apply where you are acting as a consumer.

20. Privacy and data

Your personal data is processed in accordance with our Privacy Policy and applicable data protection law, including the UK GDPR and the Data Protection Act 2018.

21. Changes to these Terms

We may update these Terms at any time by posting a revised version on this page with a new "last updated" date. The version in force at the time you place an order is the version that applies to that order.

22. Severability and waiver

If any provision of these Terms is found to be unlawful or unenforceable, that provision will be severed and the remaining provisions will continue in full force. Our failure to exercise or enforce any right under these Terms does not constitute a waiver of that right.

23. Entire agreement

These Terms, together with the policies referenced within them, constitute the entire agreement between you and us regarding your use of the Site, and supersede any prior agreements or communications.

24. Governing law and jurisdiction

These Terms and any dispute arising out of them are governed by the laws of England and Wales. If you are a consumer resident in another country, you retain the benefit of any mandatory consumer protection provisions of the law of your country of residence, and may bring proceedings in the courts of that country.

25. Complaints

We want to resolve any issue directly and quickly. Please contact support@liraelondon.com with your order number and a description of the problem, and we will acknowledge your complaint within 3 business days and aim to resolve it within 14 days.

26. Contact

Questions about these Terms should be sent to support@liraelondon.com or +44 7418 315190. Our customer care team is available Monday to Friday, 9:00–18:00 GMT.